Sky VIP: Movie Night in

Instagram disruptive UI post

Main social asset

Creative challenge:

Our VIP customers had begun to feel as if VIP rewards were too big and unattainable, and therefore trying to enter VIP competitions was pointless. The challenge was to flip this perception through my Creative response to brief.

Response to brief:

“Big rewards, bigger odds of winning” was the message we unified across our output - both explicitly in our copy and through playing around visually with scale. We achieved this by using inner frames to house content that text and visual elements would pop out of to convey that this very reachable content was too big and too good to contain.

The coolest variation of this was our proposed Instagram content that would see scene elements, characters and text disrupting your feed by creating a fake Instagram UI within our Sky VIP post and having elements fall from the video into the UI.