Creative Challenge:

Entice Sky customers towards our offering of fitness apps in the New Year, communicating the ease and convenience they offer.

Response to brief:

Fitness and Sky aren’t two things you wouldn’t typically put together. In fact, many Sky customers aren’t aware of the fitness offering. The challenge here was to raise awareness, and like with all social content, instantly grab attention.

We needed to lean into humour.

My idea for this spot is “schedule-proof workouts” executed by fitness instructors kicking those pesky calendar notifications away, communicating that even the busiest of people can squeeze a short workout into their day when they use our fitness apps. As you can see on the instructors’ faces, kicking those Outlook notifications away is good for your headspace too! So get up, get down… and give me 9 more burpees, you’ve got 5 minutes for a quick workout!