NOW: Lego

Brief challenge:

Promote two LEGO films in a fresh, unique and exciting way.

Creative approach

Both The LEGO Movie and LEGO Batman transcend the typical “family film” genre through sharp, witty writing and inventive action sequences that captivate the imagination of our inner children.

Given the action, the plot and star studded cast of both films, I realised that they are essentially Block-Busters.

So to show our appreciation for this take on the Block-Buster, I made a promo that outlines the simple yet effective building blocks that make these films so great.